Today, Behr paint companyannounced its color of the year 2023, blank canvas (DC-003), a hopeful and inviting warm white that offers limitless design and decorating possibilities. Designed to inspire feelings of tranquility and renewal, Blank Canvas is the answer to an increased consumer desire to be present, find peace of mind and embrace the future. This rich, transformative color makes a lasting design statement, while offering unique versatility that purifies the air and serves as a timeless base for a range of decorating styles in any space.
“As we look to 2023, we understand that comfort will always be a driving force behind design decisions and style statements,” says Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Blank Canvas effortlessly delivers a clean, inviting blank slate that allows individuality and creativity to flow freely. This blank blends easily with a wide range of hues, including neutrals, earth tones, and shades. pastels for a charming and cozy appeal.Blank canvas also pairs beautifully with black for dramatic impact, and with bright accents like green or cobalt blue to instantly lift your mood.
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New research from Behr Paint shows that nearly all US homeowners want their home to be a space where they can completely relax (92%) and think it’s important that their home feels like an escape from everyday stress (90%). Blank Canvas’ selection as Color of the Year 2023 directly answers the call, as the research data reveals:
• A large majority of owners agree that the color white makes them positive (77%) and even reduces their stress level (71%).
• Three-quarters of homeowners also agree that the color white promotes relaxation (75%), creates feelings of calm (74%) and renewal (74%) and makes them feel focused (75%).
• 63% of owners agree that the color white boosts the mood.
“White paint colors are our best sellers at BEHR. With so many options to choose from, we wanted to highlight the one we think is the most versatile and truly the perfect shade of white for any project,” said Jodi Allen, Global Director of Marketing at Behr Paint Company. “In addition to inspiring renewal, positivity and a sense of calm, Blank Canvas always makes a fashion-forward statement, whether you’re a homeowner working on a DIY living space or a professional painter looking for your blank favorite to use on countless projects for years to come.
Blank Canvas can be used by DIYers, designers and professionals to tackle any project, from a bedroom refresh to a full kitchen remodel. Its transformative power can be showcased on its own to create monochromatic looks or can be paired with pops of color to personalize your space. As a go-to hue designers can rely on, warm white creates a serene setting for healthcare and hospitality environments, while being versatile enough to be used in shared spaces. Blank Canvas’ strength in evoking calming and relaxing feelings can also be leveraged by designers looking to create neurodiversity-friendly residential and commercial spaces, as well as workplaces.
From America’s Most Trusted Paint Brand, the color of the year 2023 comes in the all-new BEHR Designer Collection palette of 30 best-selling neutrals. Created to help DIYers, designers and professionals choose color with confidence, the timeless and stylish collection streamlines the paint selection process, turning ordinary home improvement projects into designer-quality makeovers.
To celebrate the color of the year 2023, Behr Paint is hosting a giveaway with a grand prize of $10,000 and a consultation with a designer to create a soothing in-home self-care space. Consumers can enter the Blank Canvas contest by visiting https://www.behrblankcanvas.com to create a soothing design. Five first prize winners will each receive a $500 Home Depot gift card and a replica of their artwork. Terms and conditions of application. For official rules visit: https://www.behrblankcanvas.com.
The BEHR® Designer Collection and Blank Canvas are available now, in the best BEHR DYNASTY®, BEHR® MARQUEE®, BEHR ULTRA® and BEHR PREMIUM PLUS® paint formulas, exclusively at Home Depot® stores nationwide. To learn more about Blank Canvas and find inspiration for a project using the Designer Collection palette, visit behr.com/2023coty.