Developer Kills Suspected Lawrence Warehouse Plan for Amazon


LAWRENCE – Plans to build a huge, 200 million dollar warehouse southwest of Green Bay were canceled by developers with little explanation, a city administrator said.

Residents who suspected the mysterious tenant was Amazon may never know if it was.

Patrick Wetzel, the administrator for the city of Lawrence, said in an email to the Green Bay Press-Gazette on Tuesday that the project’s developer, Trammel Crow Co., has informed the city that it does not plan to proceed. to the mega warehouse “due to changing market conditions.”

Trammel Crow and its subsidiary, TC Pursuit Services Inc., had requested a change to its development plan that Lawrence officials were to consider at an April 13 Planning and Zoning Board meeting. But the agenda was revised before the meeting with a note that the developer requested the item be removed.

Last week, Trammel Crow declined to comment on a Press-Gazette request for updates on plans for the warehouse, dubbed Project Badger.

A national development company wants to build a 635,000 square foot distribution center on 150 acres of land in the town of Lawrence.  The property is seen here from the intersection of Williams Grant Drive and Noah Road, looking southeast.  Interstate 41 is visible in the distance and the building to the right is the Kwik Trip on Freedom Road.

Lawrence City Council in December approved plans for the five-story, 2.9 million square foot distribution center despite concerns from nearby residents about noise, lighting and traffic. The building would have operated 24 hours a day, seven days a week and employed 1,000 to 1,500 people.

The 90-foot-tall building with 630,000 square feet per floor was proposed for 150 acres of farmland currently owned by Kaukauna-based Milk Source. The land is bordered by Freedom Road/Brown County S to the south, Mid Valley Drive to the east, and Williams Grant Drive/Brown County F to the west.

The project attracted opponents and supporters at town halls last fall and winter.

Opponents said the traffic, noise and size of the building were inconsistent with the part of town where the families have lived for 20 years and that additional housing is expected. They urged city officials to sue stores, clinics, parks and restaurants in the southwest corner of that township southwest of Green Bay.

Proponents touted the need for more tax base and jobs and felt the warehouse could have boosted the kind of restaurants and shops residents want to see in the city.

Wetzel said the city has no further comment on the change in plans at this time, but expects to provide more response “in the coming days.”

An aerial view of a proposed distribution center at Freedom Road and Interstate 41 in the town of Lawrence.  I-41 can be seen at the bottom of the image and Williams Grant Drive forms the western (left) boundary of the site.

One thing that likely won’t be confirmed now is residents’ suspicions that the massive fulfillment center was in development for Amazon. Clues such as the building’s color scheme, design and square footage pointed to Amazon, but Trammel Crow declined to identify its tenant and Amazon declined to comment on future development plans.

RELATED:Massive Warehouse Mystery: How and Why Tenants Seek Anonymity While Continuing to Grow

It is the second large-scale warehouse in two years to be offered in Lawrence, a town southwest of Green Bay, before being withdrawn. In the summer and fall of 2020, Georgia-Pacific applied to build a 1.1 million square foot warehouse off Williams Grant Drive, but withdrew the plans due to residents’ concerns about the truck traffic, noise and lighting.

Contact Jeff Bollier at (920) 431-8387 or [email protected]. Follow him on Twitter at @JeffBollier.


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