Few things are universally recognized around the world. But when a fashion lover sees green and red stripes or interlocking G’s on a handbag, shoes or hat, one thing comes to mind: Gucci.
The Italian fashion brand founded in 1921 is one of the most prominent in the world, but the dynasty behind it has a scandalous past, which is now the subject of director Ridley Scott’s “House of Gucci”.
A new free exhibition at the FIDM Museum in downtown LA tells the story of extravagant fashion worn by actors like Lady Gaga, Adam Driver and Al Pacino.
“[Guests] can expect to see a veritable panoply of what happens in the movie “House of Gucci,” said FIDM vice president of education and director of the FIDM museum Barbara bundy.
The exhibition also includes a virtual gallery and photographs.
“Everyone has their vision of Gucci. He is such an icon of style, luxury and fashion, ”declares the FIDM Chair of Fashion Design. Nick glassos. “I’m saying the fashion here in the movie is almost another character.”
Oscar-winning British costume designer Janty yates is behind the iconic looks of the film. Verreos, a fashion expert and former Project Runway competitor, claims that Yates’ work helped the actors in the film get into their characters.
“Gucci is rich. When you see the clothes [it’s] rich, and I think it’s useful, ”he says.
A good example of this, according to Yerreos, are the bespoke suits worn by Rodolfo Gucci, played by Jeremy Irons.
“When you see the character of Jeremy Irons Rodolfo Gucci, a former silent film actor, he [is] almost like a man, the Italian movie star of Sunset Boulevard, ”says Yerreos.
Gucci worked with filmmakers to give them access to its archives as soon as they found out Lady Gaga was on board, according to Verreos. Although pieces taken directly from Gucci chests are not on display in the exhibit, fashionistas can see vintage Gucci belts, ties and handbags.
One of the most important pieces in the exhibition is the wedding dress Lady Gaga wore when playing Patrizia Reggiani. However, the dress seen in the film is different from what Reggiani actually wore on his 1970s nuptials.
Verreos says the costume designer actually made two wedding dresses for the film.
“The first was a replica of the current dress, which was very conservative. I would say wedding dress / meadow house.
Yates then made a second dress, then polled Lady Gaga, her makeup artists, and others on set. They all voted for the second dress – the fitted chiffon paneled dress seen in the movie.
While the costumes Lady Gaga wore in the film are remarkable, some fashionistas say there are other items they have their eyes on: the costumes.
“We don’t have a lot of spectacular men’s clothing in many movies and [in] this movie, Janty [Yates] does a wonderful job, ”says Barbara Bundy.
While fashion commentator Verreos is also fond of men’s clothing, her favorite outfit is the ski suit Lady Gaga wears in St. Moritz, Switzerland. The suit is designed by the Postcard Italy brand and with it Lady Gaga wears vintage Christian Dior glasses and an Yves Saint Laurent belt.
“It brings me back to the disco of the late 70s, to living the après-ski / James Bond life,” says Verreos.
Another thing you shouldn’t miss is the jewelry used in the movie. Verreos’ favorite rings are the pinky rings you see on Aldo and Rodolfo Gucci’s models.
“Notice the jewelry. Don’t just notice the fashion when you come to the show. I love these pink rings. They are in fact pink rings adorned with the “GG” logo. I want them, ”says Verreos.
The exhibit is free and open to the public until December 4, 2021. COVID protocols are in place, including masks and proof of vaccination for all participants. You can find out more about the FIDM museum website.