Ingka Group, IKEA’s largest retailer, launches its new AI-powered digital design experience, IKEA Kreativ. The new intuitive experience offers customers the first realistic and fully integrated way to design and visualize their own living spaces, from computers and smartphones. IKEA Kreativ combines decades of IKEA home living expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies.
Ingka Group, IKEA’s largest retailer, launches its new AI-powered digital design experience, IKEA Kreativ. The new intuitive experience offers customers the first realistic and fully integrated way to design and visualize their own living spaces, from computers and smartphones.
IKEA Kreativ combines decades of IKEA home living expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies. IKEA Kreativ’s core technology was developed by Silicon Valley AI specialists Geomagical Labs, which Ingka Group acquired in April 2020. The easy-to-use experience aims to inspire customers, liberate their creativity and help them visualize how furniture will look, fit, and function in their homes, through realistic interactive design.
Supporting life at home is more important than ever. The latest IKEA Life at Home report revealed that more than 60% of customers have had to significantly change their home function since the pandemic, and 84% of customers say it is important to have control over the space and where they live.1 There has also been an increase in IKEA customers shopping more from home on digital channels and they want to enhance that experience with some of the magic they can find in IKEA stores. IKEA Kreativ gives customers the confidence, ability and control to create functional and engaging spaces in a quick and easy experience.
With IKEA Kreativ, customers can:
- Discover IKEA products in inspiring 3D showrooms – Customers can explore IKEA products, combinations and design ideas in a gallery of over 50 inspiring 3D showrooms, available on IKEA Kreativ’s new Design page. Customers can easily browse the IKEA catalog and try out products in realistic space environments – quickly swapping, moving, rotating, stacking and hanging IKEA products to select the perfect product options.
- Design your own spaces – With the IKEA Kreativ Scene Scanner™, integrated into the IKEA app, customers can easily create editable and realistic 3D replicas of their own spaces, which they can modify and design with IKEA products. Customers can take a series of photographs of their room, which are automatically processed and stitched into an interactive wide-angle replica of the space, with precise dimensions and perspective. Customers can “erase” existing furniture from the scene, position new IKEA furniture, quickly switch between alternatives, and fully design the room.
- Imagine a better life at home, from anywhere – Once customers have designed their perfect bedroom, they can add products to their shopping cart, save their design ideas to their IKEA account for later, and even share design ideas with family and friends to get inspiration. inspiration and design advice. And because virtual rooms are stored in the cloud, they can be designed from anywhere. Customers can even bring their room to the store using the IKEA mobile app, to give customers more confidence in their in-store purchases.
Parag Parekh, Ingka Group’s Acting Co-Chief Digital Officer, said: “Ingka Group is passionate about helping people create a better life at home, and we continually seek to add value to our customers’ experience, both online and offline. With Geomagical Labs’ innovative, intuitive technology and a simple digital experience, we believe IKEA Kreativ will break down barriers to home furnishing shopping, allowing people to go from inspiration to reality and design their perfect house.
IKEA Kreativ uses advanced artificial intelligence and computer vision technologies, similar to those used by self-driving cars, to make sense of customers’ home spaces. These include AI neural networks that have been specially trained to recognize objects and the geometry of interior spaces, stereo vision algorithms to see in 3D, computational photography algorithms to provide extended photography and 3D graphics of mixed reality for realism. AI algorithms also allow IKEA Kreativ to erase some or all existing furniture from the scene, to allow customers to reimagine their spaces.
Brian Totty, CEO and Founder of Geomagical Labs, said: “We’re working hard to help people imagine a better life at home, merging real technological advancements with fun and magical user experiences. We’re excited to share our first products and look forward to making these features even more useful.” and impressive in the years to come.”
First rolling out in the US for iOS and laptop users, IKEA Kreativ will soon be available for Android users and other countries in FY23. US customers can access free the full room design experience by downloading the IKEA app from the Apple App Store or visiting IKEA Kreativ.
About Ingka Group
With IKEA retail operations in 32 markets, Ingka Group is the largest IKEA retailer and accounts for approximately 90% of IKEA retail sales. The Ingka Group employs more than 170,000 people and achieved IKEA Retail turnover of 37.4 billion euros at the end of the 2021 financial year. It is a strategic partner to develop and innovate the IKEA business. and help define joint IKEA strategies. The Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems BV. It comprises three business segments: IKEA Retail, Ingka Investments and Ingka Centres. Learn more at Ingka.com. © Ingka Holding BV 2020
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