Qualtrics’ New Employee Experience ID Drives Recruitment and Retention Through Personalization


PROVO, Utah and SEATTLE–(BUSINESS WIRE)–Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced Employee Experience IDwhich gives organizations a unified view of their employees’ experience with the company over time, including their preferences (i.e. how and when employees prefer to work), engagement, performance and their comments on the job.

Understanding how employees think and feel about their jobs is increasingly vital for organizations facing high turnover, staff shortages, burnout and shifting priorities among employees. However, business leaders often only capture and analyze feedback for specific moments in time, never connecting the dots between how those individual moments, such as onboarding, might impact a other.

Employee Experience ID brings together experience data collected over time into a single profile to give organizations a holistic view of an employee’s experience with the company and allow them to identify trends among similar groups of employees. employees and the actions they can take to boost engagement and productivity. . For example, organizations could identify that female middle managers are among the groups of employees most likely to quit, and then ask for feedback on changes leaders can implement to create better experiences for those groups.

Employee Journey Analytics, a new feature powered by Employee Experience ID, reveals how individual moments of an employee’s journey, including hiring, onboarding, interactions with managers, technology experiences and more, relate to each other. influence each other, and ultimately how they influence employee engagement and retention. This is especially important now that Qualtrics to research shows that 28% of employees plan to quit within the next year. Employee Journey Analytics can flag trends and risks among groups of employees across different experiences, helping employers modernize their playbooks so employees are satisfied in their roles.

Improving the employee experience at work will keep them engaged and prevent them from quitting

Using Qualtrics, a large multinational retailer found that when managers reached out to new employees on their team before the first day on the job, those employees were more likely to say their work met or exceeded their expectations by day 30. and less likely to experience on-the-job stress compared to those who did not hear from their manager until day one. They also found that managers contacting via text message had a more positive influence on engagement than email. By analyzing onboarding feedback with engagement metrics, this company asked managers to take one small but important step to effectively onboard new hires and have a meaningful impact on their team’s future performance.

Verizon uses Qualtrics EmployeeXM™ to manage its employee experience program. With Employee Journey Analytics, Verizon people managers can quickly analyze employee experience data from their engagement and exit impulses directly in the Qualtrics platform to identify the key drivers that had the greatest impact. on the employees’ decision to stay or leave the company.

“We recognize the power of using data to design work experiences that employees will love, and we’re proud to work with Qualtrics as part of our efforts to recruit and retain top talent,” said Robert J. Pedlar, senior director of human resources at Verizon. “Being able to identify specific moments in our employee journeys that could impact engagement and retention, and address all inflection points before they happen to future employees, was a game-changer. ”

Understand how each employee’s experience is connected

Throughout the employee journey, Qualtrics to research shows a clear relationship between employee engagement and their technology experience. Employees who say their technology drives productivity are 158% more engaged and 61% more likely to stay beyond three years, compared to those who don’t.

The more employees feel that their overall experience meets or exceeds their expectations, the longer they intend to stay. For example, trusting the manager is an important factor that influences employee retention. For employees who intend to stay with the company for more than three years, 81% say they trust their manager. In comparison, for those who only intend to stay for less than a year, only 49% said they trust their manager.

“The pressure is high for organizations looking to recruit and retain top talent. Every relationship is based on a series of experiences, and leaders who understand the impact of employee journeys during their tenure will have a competitive advantage,” said Jay Choi, executive vice president of Qualtrics and chief product officer at EmployeeXM. “Employee Journey Analytics, as part of our vision of identifying the employee experience, helps organizations understand the most important moments in an employee’s journey, like onboarding, and how that impacts engagement and intent to stay so organizations can take specific actions to improve the overall employee experience.

For more information on identifying employee experience and analyzing the employee journey, please see the Qualtrics-Blog.


Employee Journey Analytics is generally available today. Additional features powered by Employee Experience ID will be available later in 2022.

Study methodology

Qualtrics’ 2022 Experience Trends Report was conducted between August and September 2021. Respondents were selected from a randomized panel and considered eligible if they live in one of the 27 countries included in the study, are at least 18 years old and are employed full time. The total number of respondents was 13,936. Respondents that did not meet the quality standards were removed.

About Qualtrics

Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four fundamental experiences of business: customer, employee, product and brand. More than 16,750 organizations around the world use Qualtrics to listen to, understand and act on experiential data (X-data™) – the beliefs, emotions and intentions that tell you why things happen and what happens. have to do about it. The Qualtrics XM Platform™ is an action system that helps companies attract customers who stay longer and buy more, engage employees who create a positive culture, develop breakthrough products people love, and build a brand that excites them. To learn more, please visit qualtrics.com.


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