Was Burger King’s drive-thru slower than normal? The parent company of the fast food chain said changes will speed up service.
Jose Cil, CEO of Restaurant Brands International, which owns chains such as Burger King, Popeyes and Tim Horton’s, said the company plans to remove certain items from the Burger King menu so their drive-thru can run faster.
In a presentation at the Morgan Stanley Global Consumer and Retail Conference Wednesday, Cil said the company noticed the chain’s drive-thru speed had “significantly decreased.”
“We’re working to eliminate SKUs that – we’re simplifying processes that have gotten a little too complicated in terms of sandwich constructions, and doing a better job in terms of menu design to make it easier for the customer, behind the wheel – through in particular, to make faster decisions, ”he said.
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Cil also said other advancements such as sandwich preparation technology and digital menu boards are helping make drive-thru more efficient.
Burger King isn’t the only restaurant experiencing drive-thru delays. A study released in September by SeeLevelHX, a customer experience measurement company, found that wait times to receive a steering wheel control have increased by more than 25 seconds this year.
In terms of ordering accuracy, Burger King tied Arby’s and Carl’s Jr. to tie for third among Top 10 fast food brands, according to the study. Chick-fil-A came first, followed by Taco Bell.
Other fast food chains have reduced their menu offerings amid the pandemic, but have slowly brought back some of these items. In August, Taco Bell announced it would be bringing breakfast back across the country from September after a reduction due to the pandemic.
Last year, McDonald’s said it was withdrawing its popular all-day breakfast menu to streamline operations at the start of the pandemic.
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Follow Brett Molina on Twitter: @ brettmolina23.