Titanic boost for Limerick’s new rugby experience – designer of Belfast attraction joins


The design agency responsible for Belfast’s Titanic attraction and Dublin’s Guinness Storehouse has been set up in the city’s new International Rugby Experience.

Barry Hannon, the chief executive of the project, which it is hoped will attract 100,000 people a year to Limerick, said it was now ‘all systems working’ for an opening of the site in O’Connell Street in November , as builders shift to high-speed to complete the interior of the scheme.

The renowned museum and visitor attraction design company is working on many other major projects around the world, including right here in Limerick at the Rugby Experience, chaired by Munster rugby legend Paul O’Connell.

And Mr Hannon hopes his work in the regeneration areas of Belfast and Dublin can be replicated in the city centre.

In an exclusive interview with the Limerick Leader, he said: “We wanted a proven product. If you take the story of Dublin, the story of Belfast, you take people back to a place in two big cities where people weren’t going anymore. It was our ambition here.

He said the Limerick city center experience is ‘evolving’ and an ‘experience’ based economy is needed to attract people.

“Every step of the way, the question we asked ourselves is how can we make this the best it can be,” the chief executive added.

Mr Hannon said a ‘landmark’ had been reached with the building’s exterior now complete. Interior fit-out will now take place, before event staff arrive on site to complete the exhibit.

The International Rugby Experience will be a family attraction lasting approximately 90 minutes with a number of digital galleries depicting rugby moments, players, teams, history and rugby highlights. There will be civic spaces and meeting rooms in the center for local groups to hold events.

In the coming months, recruitment will begin for approximately 50 on-site staff at the tourist attraction, with positions created in marketing, finance, retail, hospitality, alongside tour guides and tour staff. the event.


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